About

about_circleAbout Me: I am a creative at heart, with an inherent passion for simple, elegant design and a deep, unrelenting need for visual balance. Throughout my career I’ve been focused on delivering user-centric, effective designs and data solutions to a variety of diverse clients.

Professional Life: I started my career working at a green start-up where we all wore many hats as is often the case in a small business. In addition to my marketing and design duties, I was also responsible for organizing the company’s move into a new office location, overseeing the janitorial contract, and planning the company picnic. I then moved on to a large educational publishing firm where I was tasked with transforming the delivery of product data from an antiquated system (think large 3-ring binders that were out of date the moment the ink dried) to on-demand, database-driven information solutions available to our 300+ national field reps 24*7.  That role was followed by a stint as the solo project manager and web producer in a small web design agency, where I was responsible for creative direction on site redesigns, defining and prototyping site requirements, and implementing content management systems and eCommerce search solutions. I then returned to the corporate world once again, where I managed large-scale, software as a service, eCommerce implementations. I was given the responsibility of delivering first-of-kind implementations for 2 consecutive platform releases, and then took on the program lead for the organization’s largest account. And now in my most recent career iteration – I am working independently, focused on graphic and web design for local small-business and non-profit clients. From start-ups to large corporations, from unique, one-of-a-kind design efforts to complex, and repeatable large-scale software implementations, I believe that every experience has broadened my perspective in some important way. There is nothing I enjoy more than losing myself in a creative challenge, and I love the inspiration I’ve found from my work, and from all the wonderful people I’ve met along the way.

Personal Life: As for me personally, I am a left coast native – I’ve spent most of my years in the SF Bay Area (with a few years @UCSB thrown in for some good-old college fun.) After a decade of living in the City, I now enjoy a more low-key, suburban lifestyle in an historical North Bay town well known for its chickens and cheese, where I live with my 1 husband, 2 children, 2 cats, and a garden that could really use some weeding. I love to travel and have a habit of planning my next vacation the moment my current vacation starts – top destinations on my list include (but are not limited to): Iceland, Denmark/Sweden, the Carribean, Peru and the Galapagos Islands.